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Baby Boomer Swimsuits

Announcing: Baby Boomer Swimsuits, aquatic apparel for those who grew up with the Beach Boys!

They’ve always had their own style, and now the sons and daughters of “The Greatest Generation” must have their own designs, too, looks that suitably reflect all the passion and joy which define their generation. is proud to present an industry-first, baby boomer swimsuits, swimwear for the generation that continues to move and shake America to this day!

These trendsetting outfits will allow the generation that walked and marched to their own beat to finally swim to their own beat as well! is better known as a specialty retailer of modest conservative bathing suits that’s rocked the industry with superior quality and low discount pricing for such niche products. Now we’ve done it again by going the other way and creating a line-up that honors those who grew up in an era of social change and protest!

Contradictory? Not at all: We’ve long brought together modesty and beauty in the same designs, modesty and practicality, modesty and affordability, all seemingly contradictory terms until we combined them into our breakout collection! Now we’re doing it again in commemoration of our peers who helped change the world for the better by demonstrating against social injustice. is a woman-owned company that’s been outfitting women and girls of modest sensibilities with beautiful but conservative styles for a day at the beach or in the pool. We’re used to doing the impossible and achieving the quirky, and our baby boomer swimsuits are just the latest examples why we continue to shake the industry like no other!

For like no other company online or off we take your shopping experience personally, with a deep abiding interest in your complete satisfaction that motivates us every day. We know as women how difficult is it finding just the right style at the right price, which is all the more difficult when it comes to the conservative designs that are so hard to find!

That’s why you should contact us for the quality, selection, savings, and service you deserve on bathing suits that suit your demure sensibilities. And we thought we were outrageous!

Sure, times change, but specializes in classic designs that never go out of style. Choose for the right look and look no further when it comes to the quality, selection, savings, and service you deserve!

Baby Boomers

Strictly speaking, a baby boomer is anyone born in the postwar period between roughly 1946 and 1964, but the term is more often used in a cultural sense to apply only to those whose teenage rebellion coalesced into a wider questioning of authority at every level of government, and even society at large. Moreover, baby boomers self-identify as such, and recognize their privileged status as a generation unlike any before or since, growing up in relative affluence and confidence, and changing the world through social action and engagement which has inspired others after them.
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